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Consumerology

Bringing together the nation’s leading authorities

The core of The Center for Cost-Effective Consumerism is its nationally-recognized Advisory Board.
These renowned experts bring the latest thinking and insights into human behavior and decision making and will help Express Scripts advance its understanding of consumer behavior.

Ian Ayres, J.D., Ph.D.

William K. Townsend Professor of Law
Professor, Yale School of Management
Yale University
Relevant Expertise: Law & Economics

Ian Ayres is a lawyer and economist, as well as a William K. Townsend Professor of Law and a professor at the Yale School of Management. In addition to serving as the editor of the Journal of Law, Economics, & Organization, he is also a regular commentator on public radio’s Marketplace and a columnist for Forbes magazine. His research has been featured on Primetime Live, The Oprah Winfrey Show and Good Morning America, as well as reported in Time and Vogue magazines. He has been ranked as one of the most prolific and most-cited law professors of his generation. In 2006, he was elected to the American Academy of Arts & Sciences.

Ayres has published nine books, including the bestseller Super Crunchers, which illustrates a new way of thinking by the numbers that can lead to greater insights into human behavior and greater accuracy in predicting the future.