Consumerologysm Products and Services
Express Scripts combines proven consumer marketing strategies, such as segmentation, with insights from behavioral economics to deliver a suite of products and services designed to effect positive behavior change. We begin by evaluating a client's member base to understand the demographics and psychographics of the population. Based on our analysis, we develop and execute customized programs tailored to meet the client's objectives. Detailed reporting tracks results and enables program adjustments for optimal outcomes. The result is greater member satisfaction and engagement and a more sustainable pharmacy benefit.
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"Persistent challenges call for new strategies. American industry knows that the benefits of quality healthcare and effective cost management have not been fully realized. This will only happen when employees and their dependents are activated to participate willingly in making wiser healthcare and personal lifestyle choices. Human Resources executives are hungry for evidence-based insights that reflect the most advanced understanding of the healthcare marketplace and the science of human behavior."
HELEN DARLING
President, National Business Group on Health
Board Member, The Center for Cost-Effective Consumerism
MULTIDISCIPLINARY PERSPECTIVES
Our Consumerologysm services are based on information provided by a nationally recognized and multidisciplinary Advisory Board from The Center for Cost-Effective Consumerism. The board represents the following areas of study:
- behavioral economics
- social psychology
- healthcare policy
- cognitive linguistics
- health communications
- bioethics
- neuroscience
PRINCIPLE 1: THERE IS NO “ONE SIZE FITS ALL” MESSAGE
No single message works equally well for all members. Instead, communicating with people as individuals is key to effecting change. Express Scripts is developing methods to segment plan members into cohesive subgroups, then deliver tailored messages.
PRINCIPLE 2: INTUITION ISN’T GOOD ENOUGH
There’s an important difference between a hunch and the facts. Using data from hundreds of millions of processed claims, Express Scripts is developing and continuously adjusting messages to optimize member response. These methods reflect sound scientific principles, such as randomized trials and control group testing.
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